Opening of “The Shape of Air: from Leonardo da Vinci to Pagani Utopia”

The opening of the exhibition “The Shape of Air: from Leonardo da Vinci to Pagani Utopia” took place last Monday, March 4, 2024, at the Shanghai Museum. The collaboration between the Consulate General of Italy, the Italian Institute of Culture in Shanghai, and the Istituto della Enciclopedia Italiana Treccani continues, bringing the exhibition project to the Shanghai Museum, linked to the exhibition “Who is Leonardo da Vinci?”, organized by the Museum itself. The exhibition will be open to the public until April 14, 2024.

The event was inaugurated by the Consul General of Italy in Shanghai, Tiziana D’Angelo, in the presence of the General Director of the Istituto della Enciclopedia Italiana Treccani, Massimo Bray, and the Director of the Italian Institute of Culture in Shanghai, Francesco D’Arelli. In her speech, the Consul General launched Italian Design Day 2024, the Ministry of Foreign Affairs and International Cooperation annual showcase dedicated to Italian design worldwide. Bringing the studies and products of Pagani’s design to the Shanghai Museum, within the context of the dialogue initiated by the exhibition on Leonardo, is a concrete testimony presented to the Shanghai public of Italy’s ability to design, create, and enhance human ingenuity.

Horacio Pagani, the founder and chief designer of Pagani Automobili, revealed the strong artistic inspiration that Leonardo’s Renaissance art had in the birth of his creations. Visitors will thus be able to see firsthand the philosophical and design evolution of Pagani’s automotive design, immersing themselves in an authentic experience that integrates art and science.

The Director of the Shanghai Museum, Chu Xiaobo, stated that this is the first time in over 70 years of the Museum’s history that an automobile is exhibited in its halls. “The shape of Air” adds a chapter to the exhibition “Who is Leonardo da Vinci?”, inaugurated last December 10, 2023, and demonstrates the close artistic and scientific connection between Leonardo’s thinking and drawings and the creations of Pagani Automobili.

By fostering numerous exchanges with international cultural and museum institutions, including Italy as a protagonist, the Shanghai Museum aims to enhance and promote an understanding exchange between different civilizations and traditions. “The Shape of Air” fits perfectly within this cultural program. To perpetuate and promote the dialogue between East and West, between art and science, between tradition and modernity initiated by the exhibition project on Leonardo at the Shanghai Museum, the chapter “The Shape of Air” opened with the presentation of a new work, a dragon inspired by the Song era (960-1279), painted on the visible carbon hood of Pagani Utopia. The work, created by Yan Xiaojun, a young artist from the Department of Painting and Calligraphy of the Shanghai Museum, seals the natural convergence of friendship between two cultures, the Italian and the Chinese, the result of ancient and precious roots.

Season’s greetings from the Pagani family to you and yours!

Here’s a little present for you, two beautiful pictures of the Roadster BC free to download.

Roadster BC – free download 1: click here

Roadster BC – free download 2: click here

The client is at the very heart of Pagani Automobili’s values. Since the beginning, we have always aimed to hand-craft Hypercars not only “wrapped around” the client’s desires, but also capable of transmitting the same emotions as those of Art pieces. For doing so, we must understand the client’s needs profoundly, and that’s why, every year, we heavily invest in cutting-edge technology in order to provide our clients with implements second to none. From this main objective was born the project of a new configurator, come out from the partnership with MHP, that give our clients a deep personalization down to the smallest detail. It makes not only available the best-in-class real-time configuration experience but also offers the chance to download HQ photorealistic assets that our customers can possibly share with their network.

The new configurator is already featured by all our dealerships and is ready to use. However, we made a lighter version at http://virtualexp.pagani.com/ for all the petrolheads out there. We can’t wait to see all the various configurations posted with the hashtag #paganiconfigurator and #mypaganispec by our friends on social media.

Eventually, we recommend the reading of this article written by Unreal Engine who took a critical role in the project.

 
Special thanks go to MHP, Unreal Engine, Monkeyway, Google Cloud, Nvidia for making all this possible.

To all the kids out there, and especially those who love cars, tap the link below and download some very cool sketches made by the wonderful Argentinian artist @montesanodaniela.
Paint and share how you would design your Pagani, use the #paintyourpagani hashtag.

PS: kids only, no grown-ups

DOWNLOAD HERE

The Modenese brand of luxury supercars lands on Australia for satisfying the increase in the market demand of the South-West Pacific clients and their refined tastes.

The brand-new Pagani showroom arises in Melbourne, a perfect example of a land keen to the taste and refinement of the artisanal creations of Pagani Automobili, characterised by that perfect harmony between technological knowledge and formal research: the fruit of the careful and meticulous work of the wise artisans of the Atelier, led by the founder Horacio Pagani.

Thus comes to Australia the new point of reference for all the clients willing to start a new, incredible journey through the different moments of the customization and building of a tailor-made super car: a unique experience in every single phase. Hard work with continuous and formal research put in every little detail are values in common with the innovative vision of Zagame Automotive, the official partner of Pagani for the development of the business network through Australia and New Zealand.

Bobby Zagame, Zagame Automotive’s chairman: “I’m passionate about exclusive sports and luxury cars and I’ve been fortunate enough to be able to 

Pagani Automobili has been attending the prestigious Tokyo Auto Salon on January the 12th for the official launch of the Huayra Roadster in Asia.

In the recent past, the Japanese demand for Pagani vehicles has been increasing and the Country has become one of the most strategic market for the brand. At the 2018 Tokyo Auto Show, the biggest automotive event in Japan, Pagani brings the latest creation of its atelier, the Pagani Huayra Roadster, created in just 100 units, already sold out.

The founder of the modenese brand, Horacio Pagani, hosted the event and stood right next to Mr. Takei, Pagani Japan’s CEO, while the exclusive Pagani Huayra Roadster was being unveiled to Asia, and Japan, for its very first time.

Horacio Pagani, founder and chief designer: “It is a honor for us to be received and welcome in such an interesting Country and see how much Japanese people is appreciating our creations and how they do feel the importance of the values that distinguish our brand, like Art & Science, design & technology.

The exclusive italian supercar brand Pagani Automobili is proud to introduce Newport Beach as the home to U.S.’s first standalone Pagani dealership which now offers the brand largest inventory in the whole country.

The luxury atelier founded by Horacio Pagani has become a household name for sports cars in the United States. The demand on this territory in fact has been rising significantly over the last few years making US the single largest geographic market for the brand. 

This commercial success encourages the headquarters to further invest in the development of its distribution network, choosing once again to work with professionals who share the same values

San Cesario Sul Panaro, 15th November 2017 – Pagani Automobili is proud to announce to the public the Grand Opening of the brand new Horacio Pagani Museum and production atelier.

The inauguration will take place on December 16th in the presence of its founder, Horacio Pagani, at the factory located on Via Dell’Industria 26, San Cesario Sul Panaro, Modena.

The Italian luxury manufacturer Pagani Automobili is proud to present Daytona (PTY) LTD as the new official dealership in Johannesburg, South Africa.  In line with the brand culture instilled from the headquarters in Italy to every dealership worldwide, Daytona will be extending the Pagani family feeling that has always distinguished the Italian supercar manufacturer in the automotive industry.

Horacio Pagani, founder and chief designer: “We are really honored to work with such an amazing group of professionals in South Africa. We are excited to be now present in this very interesting territory and we are sure that Daytona’s customers will appreciate the combination of Art and Science, design and technology which makes Pagani the automotive icon it is.”

The book “Pagani: the story of a dream”, published in June 2010, is the result of ten years of intensive research. An exciting big format monograph that narrates the story of the supercar Zonda and of its founder, Horacio Pagani.

The book retraces through the direct voice of Horacio Pagani and of his closest collaborators and friends, the events and anecdotes that gradually brought the dream of a lifetime to become a reality, that is to build an extreme supercar, luxurious, innovative and efficient.

A tale of the past, made of passion and obstinate rigor, from Argentina, once the home of a child dreamer, to Italy, now the place of a successful designer.

Edizioni ArteImmagine: Shop online

The legendary handmade supercar manufacturer from Italy, Pagani, has earned its tremendous reputation for years not only from building luxury supercars by high technological synthetic carbon-fiber material and handmade rigorous components, but also dedicating to create the best performance of its products. Pagani Taiwan declares to establish the largest official centre of Asia in Zuoying District, Kaohsiung. This professional team will come with their outstanding quality service and techniques to Taiwan. Additionally, the brand founder – Mr. Horacio Pagani also attended the grand opening ceremony of Pagani Taiwan centre to introduce the debut of the exclusive edition Huayra Dinastia by himself, showing that the brand takes Taiwan market seriously.

2 of the only 3 Huayra Dinastia shown in Taiwan at the same time
The grand opening press conference of Pagani Taiwan centre was kicked off by Pagani Huayra, which is well known by its delicate shape and superior performance. The special edition for Greater China – Huayra Dinastia is on the board for the very first time in Taiwan. Comparing to the original type, Dinastia has not only added 20 horse power to 750 horse power through ECU program optimization, but also integrated oriental classic style with the most advanced racing technology perfectly. There are only 3 Huayra Dinastia in the world. Each of them represents its own, and the unique painting style.
This special edition is specially produced for the Greater China market. The idea was inspired by the nine dragons wall in imperial palace museum in Beijing. 2 Huayra Dinastia make their first show in Taiwan to celebrate the grand opening of Pagani Taiwan centre. The first Dinastia “Ba Xia” shows the elegancy by its streamlined shape, gold painted wheel rims and flying-dragon tattoo. The colorful dragon painting looks more vivid after setting off by the blue carbon-fiber panel. The purple one named “Ya Zi”, which is the newly built Dinastia, represents the second son of the dragon. “Ya Zi” equips a set of parts designed for Huayra – “Tempesta”, to upgrade the aerodynamic performance.